As a tradesperson it can be difficult to keep on top of customer enquiries, especially if you’re unable to take calls while you’re working. Therefore, it’s important to make sure that your clients have the ability to contact you, and that you have the tools to record their enquiries.
Implementing different ways for a customer to contact you means that you’ll never miss a lead again. After all, generating leads is why you have a website and social media to begin with! There are many different platforms that you can use to keep track of your leads, so we’ve put together a list to help you decide which ones suit you best.
Making your phone number available to clients is the easiest way to keep track of your leads. But if you’re unable to answer your phone during working hours, this can be quite difficult. Having your voicemail enabled is one way to alleviate this, however you might want to consider having another way available for your customers to contact you. WhatsApp and texting work a similar way. But once again, you may only be able to respond outside of working hours.
Having an email address specifically for customer requests is a great way to collate your leads. With a company email, you’re able to take the time to think about your customer’s request and tailor a suitable response at your leisure. A company email also looks and feels more professional, and you can let your customers know your email address on social media and on your website. Just make sure that you check your emails at least once a day to respond to new enquiries. Here at Tradely we provide a GSuite Account service, so If you need an email address for your business, feel free to give us a shout!
Social Media Links
With social media platforms such as Facebook and Instagram, it’s possible to have a direct link to your website on your page. This adds an extra professional layer to your business, and lets your customers know that you’re serious about your trade. Social media has many advantages in business, and with tracking you can see who has visited your website. With re-targeted ads, any customers who haven’t yet purchased from you can be gently nudged to visit your website again.
Web Chat/Webform/Facebook Messenger
Web chat is useful for businesses who are available during working hours to directly answer a customer enquiry, then and there. For an independent trade consisting of one or two busy employees working on site, this isn’t really a viable option. Instead, consider having a webform on your website instead. This allows your customers to send a request that is transferred directly to your company email. You can also tailor the questions in your webform, this way you have a clear understanding of what your customer is looking for. Facebook messenger has a similar service, however using a webform instead definitely has a more professional feel.
When a customer submits a webform for your business, you will get an instant notification. When you sign up for Tradely you have access to this app for free, making it easier than ever to organise your leads. So no messing about with emails or instant messaging!
So now you know! You just need a website, right?
In comes Tradely!
Tradely is a service that offers affordable websites and marketing, just for trades. It’s a way to set yourself apart from your competitors, by showcasing your work on a professional platform. With Tradely, you can have a custom built website that matches your brand completely. We do it all! From website design and build to supported hosting.
We have packages starting from as little as £295+VAT, so no matter what you need we’ve got you covered! If you’re a bigger business and need a more tailored solution, our website packages are also affordable. For more information, feel free to contact us via social media or using our web chat. We even offer free advice via zoom!
So what are you waiting for? Let’s get started!